Cadillac Middle East is entering a new era that combines electrification, design, and diversity of choice. Marking 120 years of heritage, the brand has unveiled its most comprehensive lineup yet, with five new electric vehicles launching within a single year.
This milestone signals more than a product expansion; it represents Cadillac’s evolving role in a region where innovation and sustainability are reshaping luxury mobility. According to the Roland Berger EV Charging Index 2025, the GCC ranks among the fastest-growing markets for electric vehicles. With this shift, the luxury automaker aims to meet the changing expectations of drivers seeking performance, technology, and comfort in equal measure.
“As an iconic brand synonymous with luxury, Cadillac continues to define the future of mobility through innovation, performance, and design. Our enhanced lineup marks a pivotal moment in Cadillac’s transformation, one that reflects our unwavering commitment to craftsmanship and cutting-edge technology while staying true to the brand’s distinguished heritage. In a region that cultivates innovation, these models embody the spirit of modern luxury that resonates deeply with our customers,” said Omar Elkhishin, Managing Director, Cadillac International Operations and Cadillac Middle East.
The 2026 lineup includes:
- OPTIQ: An entry-level SUV, an ideal companion for tech-savvy drivers from Dubai’s vibrant streets to Riyadh’s bustling avenues.
- LYRIQ: A sleek and spacious mid-size SUV delivering a driving experience tailored to the modern-day adventurer.
- VISTIQ: A high-performance three-row SUV that blends cutting-edge technology with exhilarating power, catering to drivers who seek thrilling journeys and versatility.
- ESCALADE IQ: A bold reimagination of Cadillac’s iconic SUV, the ESCALADE IQ offers the longest range of any SUV, making it ideal for long drives.
- ESCALADE IQL: With best-in-class cargo capacity and second-row spaciousness, the ESCALADE IQL prioritizes comfort and functionality, perfectly suited for families who demand both luxury and practicality.
The Middle East’s luxury car market continues to grow, with the UAE alone valued at USD 4.45 billion in 2024 and projected to reach USD 7.67 billion by 2034. Cadillac’s lineup responds to this momentum with vehicles designed for a wide range of lifestyles, each emphasizing personalization, comfort, and design.
The American luxury brand’s approach reflects its “Let’s Take the Cadillac” ethos, positioning the brand as a companion for every journey. With craftsmanship, advanced technology, and attention to detail, Cadillac is inviting drivers across the GCC to experience the next phase of its forward-looking vision of electric luxury.