Microsoft drafted in Thor: Ragnarok director Taiki Waititi to turn its next-generation Xbox slogan into a reality.
The result is a fever dream of Xbox game characters, graphical dreamscapes and Halo’s Master Chief turning into a DJ cat.
The ad takes place in a fictional ‘dream incubation lab’ where a woman plays her Xbox before falling asleep. Then she explores those dreams, set to a techno soundtrack with a few epic visuals.
Obviously, the highlight is master chief taking off his helmet to reveal he is in fact a tabby cat. Then he dances.
Sounds like a pretty good dream to us:
]
[node:media_embed_1
-1200x853.jpg)