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The five Arab brands you should have on your style radar
From progressive streetwear to minimalistic-military fits, these are the regional creatives who we think you should keep your eye firmly on
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Dubai based streetwear brand, Precious Trust, is founded by Algerian designer Wathek Allal. The pieces fuse Western sportswear and traditional Algerian styles, resulting in a mix of high-fashion leisurewear and progressively designed denim and softly tailored casual wear, with some uber-cool cross body accessories to boot
Having already been spotted on the back of hip-hop royalty Jay-Z and actor Ranbir Kapoor, Les Benjamins is making big-boy moves across both the male and female fashion industry. Creative director and founder Bünyamin Aydin just knocked the cult-status, Istanbul based streetwear brands’ first fashion show out of the park, and with a hype shrouded exhibit of talent such as that Esquire has a feeling 2020 will be the year of Benjamins.
Founded by Saudi Arabian designer Mohammed Khoja, the bold designs of Hindamme are instantly recognisable and destined for big, big things. The brands historic Arabic name translates roughly “to possess perfect harmony and aesthetic”, which is more than fitting given the brands graphic designs and heady choice of textiles and hues.
If apparel from the impossibly trendy streetwear brand which was founded back in 2011 by Farrukh Ershad isn’t already hanging in your wardrobe – it should be. The Sole DXB endorsed unisex brand infuses Western street culture with a middle-eastern aesthetic, utilising Arabic calligraphy and art within its designs.
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