The name Nobu conjures a certain cachet, a whisper of A-list exclusivity and that signature Japanese-Peruvian swagger. Now, the empire built on black cod and yellowtail with jalapeño has got sand inbetween its toes having dropped anchor at Dubai’s unapologetically opulent Atlantis The Royal – and Nobu by the Beach offers precisely the kind of stylish indulgence you’d expect.
Forget the electro-sax blaring, seen-to-be-seen scene, Nobu by the Beach operates with a more refined, almost knowing cool. Languid afternoons spent draped across a private cabana, the sun doing its golden hour thing, a signature cocktail – something with a Peruvian kick, naturally – sweating in your hand. The soundtrack is deep house grooves, the kind that elevate the mood without demanding you get vertical.
And then there’s the menu. Rarely is a beach club’s menu the main event – but then again, rarely is a beach club associated with one of the world’s most loved chefs. Nobu has distilled its culinary DNA into a selection of inventive bites, sharing platters designed for languid grazing, and those iconic dishes you’d expect from the mothership, albeit with a breezy, beachfront twist. Think expertly crafted sushi and sashimi, those addictive crispy rice creations, and yes, you can get your fix of that legendary black cod, perhaps served in a more shareable format.
The design, all sleek lines and natural textures, feels like a sophisticated extension of the Nobu aesthetic, seamlessly blending with the architectural drama of Atlantis The Royal. It’s a space where you can effortlessly transition from sun-drenched lounging to a stylish, open-air dining experience as the day melts into a Dubai night.
Nobu by the Beach understands the assignment. It’s delivering exactly what the discerning Dubai crowd – and the global jet set – expects: the unmistakable Nobu DNA, infused with a relaxed, luxurious beach club vibe. It’s the cult of cool, now with sand between its impeccably pedicured toes. Consider your next weekend sorted – if you can secure a cabana, that is.