What is it about DJs, rock-stars, artists, or simply anyone who wants to party, that makes them gravitate toward PATRÓN? Giving a scientific answer would be impossible because we simply don’t know, but much like the animalistic urge to jump up and dance when you hear Metallica, one sip of PATRÓN El Cielo will ignite something inside you that gives your mind, body and spirit one imperative message: let’s party.
Much a DJ needs their deck, the party needs PATRÓN El Cielo, or else there’s no thunder – it isn’t merely a party starter, it is the party.
Made with 100% naturally perfect ingredients – the highest-quality Weber Blue agave, water and yeast – and crafted in small batches, the Rolls Royce of tequila has a light, fresh taste with hints of sweetness and citrus notes that make it the perfect, sensory eruption of summertime magic. And there’s a reason why musicians, artists, and creatives all flock to this Mexican nectar like bees to a flower.
So, how do you deliver the best PATRÓN El Cielo summertime experience? Esquire Middle East went on a hunt to find the best party starters in Dubai.
Mister Levier
I grew up playing drums and piano, and I needed something that reignited my love for a craft again – hence music, and becoming a DJ. Dubai’s music scene is exploding, and I’m happy to be apart of it.
1Take
I’ve been producing since I was 18, and became a DJ because I just wanted to play my friends’ music at clubs, and that’s how it happened. When it comes to my process on perfecting the ultimate event, the best night out, I prefer organised chaos. I want it to go with the flow, to explode in front of the people.
Karan Menghani
I got inspired to DJ by music from South Africa, and I try to infuse everything I do with that specific sound, which I love and admire. I started my own video production company called Groundwork, and on top of DJing, we just try to make the best videos possible. When it comes to creative process, it’s different every time, but one thing is for sure, I’ll never say no to a glass of PATRÓN El Cielo by my side, especially to get the crowd going.
Enjoy it neat over a slice of orange or mix it in a cocktail of cosmological wizardry, either way, PATRÓN El Cielo is the one staple of summer that’ll have you dancing all night long, with your spirits high and your smiles wide.
Available at select MMI shops across Dubai and Ras Al Khaimah: Emirates Hills (Le Clos), City Walk, Dubai Marina, Trade Centre Road, JBR (Eatly), Al Wasl, Sheikh Zayed Road, JLT (Armada), The Greens, Al Hamza and MMI Sobha Hartland