If you’re going to slap your famous, celebrity face on a product in return for a paycheck, you may as well have a good time doing it. George Clooney, erm, sorry, Detective George*, clearly thinks so at least. Serving as the longstanding global ambassador of Nespresso, the former Bruce Wayne (yes, Georgie was once Batman) has turned in one of the most surprisingly amusing adverts in a long time.
Making clear nods to Hitchcockian train-cart thrillers of yesteryear, George and his new mustache and overcoat find themselves head-to-head with Eva Longoria, scavenging for Nespresso pods (a staple now found in practically every household that can afford them).
“Shooting with Nespresso is always a great time, and this particular campaign was unbelievably fun because of the script and the cast,” said Clooney. “This was my first time working with my long-time friend Eva, who made the perfect culinary duo with Kim trying to deceive me. They both brought such a vibrant energy to set and worked so seamlessly together. It was also wonderful to be reunited with Camille. She always brings a touch of sophistication, which was perfect for this role.”
“Nespresso campaigns are always iconic because of the casting, and I’m thrilled that I’m now part of the family,” said Eva Longoria. “Shooting the campaign was such a fun experience because of how light and comedic the script was, as well as the rapport that we all had working alongside each other. I’ve known George for a long time, but this was our first time working on a project together, and it was such a pleasure being on set with him, Kim and Camille.”
When observing the growing fanbase of Nespresso around the world, especially with their increasing number of reliable celebrity ambassadors, I can’t help but be reminded of marketing wizard Rory Sutherland’s brilliant analysis of the coffee maker’s success (watch the clip below).
Sutherland goes on to explain the psychological effects of marketing, and how with/without the right strategy your product will sink/swim. Although Nespresso is drastically more expensive than some generic instant coffee, in comparison to Starbucks, you’re winning every time. And getting the nod of approval from David Beckham and George Clooney doesn’t hurt.
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