Ever imagined something so vividly that you could almost taste it? Well maybe now you can.
Coca-Cola are planning to release new flavour called ‘Dreamworld’ which supposedly combines “Technicolor tastes and surrealism of the subconscious with an invitation to savor the magic of everyday moments and dream with open eyes.”
Queen once asked “Is this the real life?”. Yes, It is and it is not a fanta-sea as the new Coca-Cola Creations drink will be available for a limited time in the U.S and Canada from August 15. Perhaps people in the Middle East will need to order some online or make a point of stopping in an American or Canadian supermarket over the summer holidays.
Deciphering Coca-Cola’s new flavour
While the description of the flavour certainly arouses ones curiosity, what exactly does surrealism taste like? Does an avant-garde movement originating from the 20th century have a flavour?
By definition, the movement sought to release the creative potential of the unconscious mind, so does that mean those of us who can only draw stick figures will be able to paint Mona Lisa-esque pieces after taking a sip? Maybe people will start moving from painting and wine to painting and Coca-Cola Dreamworld.
As for the drink’s technicolour tastes, the only colour that is technically also a consumable is an orange, so is it fair to assume that dreams taste like oranges? Have our dreams have manifested themselves in the form of oranges for our entire lives and we’ve only just realised this?
Apparently the answer is but one of four possibilities and you can vote which one you think it is here.
“Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers… which we welcome.” said Alessandra Cascino, Creative & Shopper Program Director, Coca-Cola North America Operating Unit.
Earlier this year, the Coca-Cola Creations platform launched its first product, Starlight which supposedly tasted like space. Now, Dreamworld is expected to encourage people to look inside themselves.
Chase Abraham, Senior Creative Strategy Manager, Coca-Cola North America Operating Unit said:
“Starlight illuminated the idea of escapism and the infinite, out-of-this-world possibilities of space.”
Did Coca-Cola just claim to be the company who inspired companies such as SpaceX, Blue Origin and Virgin Galactic to start exploring the idea of living and working in space?
“Dreamworld flips this script by inviting fans to look inward at the infinite possibilities of the mind.”
Even if the drink will not be available in the Middle East, hopefully cinemas will finally replace the Coca-Cola “Taste the Feeling” ad we’ve all been seeing for years now.