The dawn of the posh take-away
Picture the scene: It’s been over an hour. Your take-away food hasn’t arrived and the growling begins. Your meticulously planned lazy-night in has been thrown out of sync by the arrival of some now-cold food destined to be zapped back to life. Sound familiar?
You’re not alone. In fact, a recent survey determined that more than half of Dubai residents order take-away at least once a week (they mustn’t have included the Esquire team in the survey because otherwise that number would be much higher!). Catching wind of the continual upward trend of people ordering take-away in the city, the London-based start-up, Deliveroo, has opened its doors to add a new dynamic to Dubai’s food delivery.
As an intermediary between time-poor clients and fine-dining locales, the online and app-based system takes your location and lists any high-quality, local restaurants in your area including the likes of favourites Fume, The Sum of Us, Circle, Toko, Rossovivo and Sapori di BiCE. Which, is quite handy when you consider that more than 70 percent of UAE residents are reportedly willing to experiment with new cuisines and restaurants.
While fast-food companies such as McDonald’s or Burger King seem to have the speedy delivery system down to an art (most of them knocking on your door before you’ve even put the phone down), tardiness is always a concern for more high-end restaurants. But this doesn’t seem to be the case with Deliveroo, who currently boast that its average delivery time is 32 minutes.
The newly launched Deliveroo app also comes with the added bonus of a “driver tracker” feature (think: Uber) which eliminates the potential mental torture caused by being oblivious as to where your order is. Instead, users can now comfortably anticipate the driver, perhaps, even critiquing their choice of route.