There’s nothing quite like Europe in the summer. The nature and weather, make it a necessity to wander about taking in a triple threat of architecture, culture and shopping
that lures in more than 70 percent of residents from the GCC through its borders every year. Specifically tailored to offer a picturesque, open-air shopping and cultural haven, one of the most impressive success stories over the past few years has been the growing popularity
of The Bicester Collection villages.
Made up of a group of 11 unique village-like destinations spread across Europe—notably nearby London, Milan, Madrid, Munich, Paris, Dublin and Barcelona—The Bicester Collection offers spacious and enchanting shopping daytrips with each setting steeped in the regional identity of its location.
Operating as a luxury destination for fashion, homeware and dining with some of the world’s most notable brands, each village offers superb service, exquisite amenities and exceptional value, with year-round savings of up to 60 percent on an assortment of top-tier brands, including Jimmy Choo, Manolo Blahnik, Balmain, Palm Angels.
For more than 25 years of outstanding brand curation and unparalleled service The Bicester Collection has created a shopping experience unlike any other. But more than just a luxury shopper’s paradise, each destination has been able to create its own sense of community around it, which includes its own cultural flair.
Innovatively showcasing both fashion and culture, La Vallée village (just outside of Paris) offers a dynamic and ever-evolving programme of art, design and gastronomy throughout the upcoming 15-week summer season.
Starting in June, its F.A.M.E festival will see the Parisian village inviting its visitors to enjoy unique immersive experiences through augmented reality, masterclasses, workshops, meetings, happenings, performances and exhibitions, with stars, enthusiasts and experts from the fields of gastronomy preparing some intricate delicacies. Case in point, at Madeleine by Ferrières the renowned chef Desty Brami will make exquisite creations including the viral TikTok culinary delight the New York Roll.
Elsewhere, the Spanish villages are also preparing for an unforgettable summer. La Roca village, in Barcelona, celebrates its 25th anniversary with a very special collaboration with the artist TV Boy, who will transform the village into an open-air art gallery to reflect on the values that make us all more human. In addition, music and fashion will liven up the bright Mediterranean summer afternoons.
Meanwhile, near Madrid, Las Rozas village will once again become the place to be for all those who seek to enjoy the Madrid style. The boutiques of the best brands will display art on the facades as part of the UVNT Art Fair x Las Rozas village project, which supports new contemporary art. Visit for the art, but stay for a drink on its famous Summer Terrace, where you can enjoy the live music and the best sunset in Madrid.
In Italy, the Fidenza village outside of Milan is also celebrating this summer. As part of its 20th anniversary it continues to position itself as the perfect Italian summer shopping destination, thanks to late-night shopping every Thursday, and an extensive entertainment program with live performances and DJ sessions. Expect new and tasty menus for its restaurants and artistic experiences under the unique Italian summer sky.
This season—regardless of its European base —The Bicester Collection is creating a cultural dialogue between fashion, food, art and music as an almost endless way to let you make the most of your summer getaway.