Post Malone is no stranger to sitting at the top of the charts, numerous singles, as well as his second album Beerbongs & Bentleys did just that. His latest album, Hollywood Bleeding is no exception.
Released on September 6, ‘Hollywood Bleeding’ sits alongside Malone’s two previous studio albums, ‘beerbongs & bentleys’ and ‘Stoney’. Just over three weeks old, the album has almost surpassed the US album sales of ‘Stoney’.
Even more impressively, the album has sat on the number one position on the Billboard 200 for three weeks straight now. It is the only album to achieve this feat this year, with the last time it happened being Lady Gaga and Bradley Cooper’s ‘A Star is Born’ soundtrack from October 20 to November 3 last year.
The album debuted at the start of September with the second-biggest opening week of 2019 with a total of 489,000 equivalent album units achieved. 200,000 units were in album sales, 11,000 units in track equivalent albums and 278,000 in streaming equivalent units, with 365.4 million on-demand song streams to become 2019’s biggest streaming week for an album.
Within the music industry these days, music consumption and purchases are valued a different way. Taking into account the rise of streaming and the fall of physical albums, the success of an album now looks at a few different units. This new way of calculating success, introduced in under a decade ago, is called the album equivalent unit.
The measures are as follows:
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Album sale = a single album sale
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Track equivalent album unit = 10 song downloads
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Streaming equivalent unit = 1,500 song streams
Album equivalent unit = Album sales + track equivalent unit + streaming equivalent unit
Malone’s latest album draws in talent such as Travis Soctt, Da Baby, Meek Mill, SZA, Young Thug and many others. The album also features ‘Sunflower’, the chart-topping tack serving as the official score for ‘Spider-Man: Into the Spider-Verse’. The album features 17 songs.
Listen to the album below:
