The first R-rated animated film, Sausage Party
Remember those cartoons you used to watch when you were growing up: innocent, informative and (most of the time) batshit crazy? Well, those days are long gone, except maybe the crazy part. That’s because Seth Rogan and Co. are back with the first ever R-rate CG animated film, Sausage Party, to get a cinematic release.
If you loved Deadpool‘s bucking of the PG13 hero films trend then read up, and read good. At the SXSW festival in Austin, Texas, Rogan and his partners in crime released the film’s trailer, which tells the delightfully potty-mouthed story of supermarket products on a mission to find out the meaning of their lives, and what really happens to them when they are chosen to leave the grocery store.
As you can expect from a film made by the creators of NSFW-classics Superbad and Pineapple Express, the foodstuffs’ journey is not without its fair share of food gore, f-bombs and arguably the first raunchy food-scene in film history.
Although the film’s premise does owe something to the Toy Story trilogy, Sausage Party is far from your average Pixar and Disney flick. The film will feature the familiar cast of actors from previous Rogan’s films with Jonah Hill, Michael Cera, James Franco, Paul Rudd, Edward Norton, and Salma Hayek lending their potty-mouths to proceedings.
For all the profanity, the script (developed by Rogan, Evan Goldberg, Kyle Hunter and Ariel Shaffir) seems to be based on more than just crude jokes, with underlying messages of consumption and religion it’s not hard to see why this film is hyped to have an R-rating. The MPAA have yet to release an official rating but there is little doubt on where they will lean.
The print that was premiered at SXSW as a “work-in-progress” and even had a handful of scenes that remained represented only as hand-drawings, so people have only been able to judge it based on a rough cut. But even with that, the film seems to be a sleeper hit in the making. We will just have to wait and see as the film is scheduled to have its theatrical release on Aug. 12 later this year.