Snapchat Discover is getting much busier this holy month.
The app has announced its slate of shows for Ramadan 2021, made by an array of talents from across the region.
Shows on Snapchat are a big deal, perhaps even more than broadcast TV. In Saudi Arabia, more people watch content on Discover than any of the top 10 TV channels, both before and during COVID-19.
The list includes shows such as Cosmo Mukbang, Robe’3 Nejmeh from Rotana Group; Azma bel 3azba from Dubai Media Inc, and creators’ shows including Noor Stars and Banen Stars from Diwan Group, La Tagoolha from Saudi Broadcasting Authority, Lovin Saudi Ramadan Eats from Augustus, Anasala Family from Alfan, to name a few.
According to Snapchat, users are set to spend 30 per cent more time on their social apps this year as opposed to last year—though not sure how we could possibly compete with COVID-lockdown stare-at-phone levels.
Snapchat has a monthly reach of 67 million in MENA, with 18 million in Saudi Arabia alone. In Ramadan 2020, Snapchatters in the UAE, Saudi Arabia, and Kuwait, spent 77 minutes daily on the app on average, resulting in an increase of 20 per cent over the year before.
To view Discover shows, swipe right on the Snapchat app, search for the show you want to watch and subscribe.
Esquire now has a newsletter – sign up to get it sent straight to your inbox.
Want up-to-the-minute entertainment news and features? Just hit 'Like' on our Esquire Facebook page and 'Follow' on our @esquiremiddleeast Instagram and Twitter account.
