Jordanian designer Fares El Masri launches ‘759’ streetwear brand
A new premium streetwear brand, '759' has been launched by up-and-coming Jordanian designer, Fare El Masri, pledging a policy of zero-compromise on quality, sustainability and exclusivity.
Catering to both men and women, the debut collection features an understated selection of T-shirts, hoodies, sweatshirts, polo-shirts and caps - each produced in a limited run with subtle creative and minimalist nuances.
Comprised of original shapes, materials and accessories that wouldn't necessarily find their way into the fashion world, the brand has demonstrated a desire to focus on a conscious shopping experience for those rejecting fast fashion.
"There are so many hypes, drops, collaborations and special editions happening around us that it has often become challenging to see the full story behind the label," says El Masri. "With 759, what you see is what you get and so we are resisting the urge to use conventional marketing avenues and instead rely on the incredible quality, design and honesty that we feel signifies the very best of what the brand has to offer.”
Designed to be expressive, original and engaging, the exceptional debut collection from 759 is available from the brands e-boutique and is built on establishing a community of loyal fashion aficionados who appreciate an exclusive streetwear brand that says exactly what it is. No compromises.
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