First Nous concept store opens in Dubai
After Switzerland and London, Nous has opened up shop here in Dubai.
The concept store – which focusses on high-tech streetwear – is now on the ground floor of the Dubai Mall.
The minimalist 100-square-foot space looks similar to the first-ever Nous boutique, which opened in Paris in 2018. The Dubai store boat brands such as Marni, Rick Owens, Ralph Lauren, New Era and Medicom Toy.
Nous was created by Sebastien Chapelle, who looked after Colette’s high-tech watch department for 14-years, along with Marvin Dein, who looked after streetwear and sneakers for nine years.
The two founders left Colette to start Nous.
In December, the brand revealed plans for international expansion with the support of its primary bankroller, the swiss private equity firm 21st Luxury.
Dubai marks the fourth physical location fort he brand, after Paris, Geneva and London.
Nous has set its sights on Miami next, with another store slated to open within the next few months.