By launching a fashion-forward new sofa

Fashion house Balenciaga is showcasing sustainable fashion and design, with a new piece produced in partnership with Harry Nuriev.

The ‘Balenciaga Sofa’ is produced of damaged pieces and garment off-cuts, all sourced from the Balenciaga warehouse in Spain.

To create the sofa, these otherwise unsellable pieces have been encased in a transparent vinyl, creating a large L-shaped sofa that looks like a colourful pile of clothing. The Balenciaga is also visible, through the upcycled material.

The brand produced the piece in partnership with Nuriev to highlight sustainability within the fashion industry. According to Nuriev, “It is important to me to show young designers that you can work with upcycled things, you can execute it in a beautiful way, in the right shape, and with the right material,” and “elevate utilitarian objects to arrive at something thought-provoking.”

This isn’t the first time that the designer has collaborated with the fashion house. Last year, Nuriev created ‘The Office’ for Design Miami in which he created a corporate office featuring items covered in Balenciaga’s San Serif logo.

The Balenciaga Sofa will make its debut at Design Miami, which runs at the same time as Art Basel Miami Beach from December 3-8.

Other fashion houses involved in the design fair include Louis Vuitton, who will feature its new Object Nomades collection. And separately, Virgil Abloh will be unveiling a new sculpture called Dollar a Gallon.

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