Louis Vuitton introduces LVTV, a new entertainment platform on YouTube
Louis Vuitton wants in on YouTube, and it's going after the streaming platform in a big way.
The fashion giant has now announced the launch of a new entertainment platform LVTV that will give viewers access to fashion week shows, brand ambassadors, behind the scenes interviews and will be your one stop guide to the world of Louis Vuitton,
They are developing episodes around five major categories— savoir-faire, institutional, friends of the House, travel and campaigns.
In the new trailer released two days ago, we see the creative directors for menswear and womenswear, Virgil Abloh and Nicholas Ghesquiere, hard at work.
For those still confused about what the YouTube channel will offer, here's the trailer:
The YouTube channel already has 334,000 subscribers.