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Established in 2018 as the UK’s first gentleman’s pedicure room, Aldwyn & Sons is an environment for the quintessentially British Gentleman and seeks to change men’s attitudes towards footcare and the way it is provided.
Nested in a ‘speakeasy’ style room at the back of Sharp’s Barber & Shop on 9 Windmill Street, in London’s prestigious Fitzrovia, Aldwyn & Sons encourages men to come and put their feet up, in a relaxing setting, with the core belief that all men should look after their feet, as the results affect overall health from head to toe. The unique space offers a menu of manicure and pedicure treatments, totally tailored for the modern man.
Taking inspiration from the role of the footman from yesteryear, Aldwyn & Sons seeks to modernise this role within today’s society. The origins of the word ‘footman’ date back to the 14th Century, a role that was formerly to run alongside the carriage of his master to protect it from overturning and to prepare the destination for the master’s arrival.
Latterly, ‘footman’ became a term for the highest-ranking servant, one rank below the butler and often as his deputy. With these traditions appearing so scarcely in modern society, today ‘The Modern Footman’ has a new meaning, it is the pivotal step forward for footcare of today’s gentleman, as provided by Aldwyn & Sons.
Aldwyn & Sons Founder, Aldwyn Boscawen said: “Men’s grooming, particularly the feet, is often overlooked and can have a significant impact on a man’s overall wellbeing. It was in searching for somewhere to have a pedicure myself that a gap in the market was spotted – a nail salon really wasn’t for me and there was little else on the market to address my unsightly, coarse and at times uncomfortable feet. In contemporary times, footcare has never been accessible for gentlemen in a bespoke environment and tailored to their comfort… until now!”
The very first of its kind, Aldwyn & Sons is an environment for the quintessentially British Gentleman and seeks to change men’s attitudes towards footcare and the way it is provided. Aldwyn & Sons encourages men to come and put their feet up, in a relaxing setting, with the core belief that all men should look after their feet, as the results affect overall health from head to toe.
Aldwyn & Sons’ bespoke menu of treatments – with manicures priced from £40 and pedicures from £50 – includes the signature, 45-minute ‘Modern Footman’, encompassing a pedicure of nail and cuticle work, foot filing, exfoliation and moisturising, followed by a foot massage.
Full treatment menus can be found at www.aldwynsons.co.uk
