Bremont and Jaguar salute a Le Mans legend
In an ongoing partnership between the luxury British watch company, Bremont, and the luxury British car company, Jaguar, comes the latest creation, paying tribute to the triple Le Mans-winning D-Type racing car.
Jaguar is producing 25 original specifications D-Types, with the accompanying chronometer watch sporting the blue pantone of the Ecurie Ecosse Jaguar racing team. Esquire spoke to Ian Callum (pictured below), Jaguar design director, about the relationship:
ESQ: What are Jaguar and Bremont a good fit?
IC: I think there is still magic in British design, an integrity and romanticism that people love. Bremont is a very mechanical brand; they don’t overcomplicate things. I feel we’re very similar. There’s an amazing understanding between the two. We’re not trying to boil the ocean or change the world. We’re making great products. There’s a shared view on design and life.
ESQ: What do you like about the new watch?
IC: I think it’s about the details that each wearer will discover as they go along. The blue is very important, but there’s also the winder based on a Dunlop tyre and the strap based on the steering wheel. But really, what’s special is what’s inside – the engineering.
ESQ: What makes an enduring design?
IC: I think it needs clarity of design and a sense of beauty. It’s actually very hard to hold that throughout the entire process of creating something, whether it’s a new car, old car or a watch. I think we’ve achieved that with this watch.