Diesel teams with footballer Neymar Jr to launch new fragrance
The fragrance comes after weeks of teasing and will make part of the ‘Spirit of the Brave’ campaign
In usual Diesel fashion, the bottle is shaped as a fist, but this time with a twist
The clip released with this campaign tells the story of the footballer’s impressive 70 tattoos and his personal life story
Most of us can only dream of being as cool as Neymar Jr, but grabbing his new ‘Spirit of the Brave’ is a good start towards that dream.
Diesel has teamed with football star Neymar Jr, the Paris Saint-Germain player, to create this unique fragrance. Diesel has had its fair share of big names to endorse the brand, including Nicki Minaj and Bella Thorne.
Neymar Jr’s ‘Spirit of the Brave’ fragrance was launched along with a short film showing the 70 tattoos of the player, as well as an insight to his life. The clip contains the statement from the player: “They say the brave are fearless," declaring: "No-one's fearless. Without fear, bravery cannot exist."
Most mens’ fragrances from Diesel use the now well-known fist shaped container, here though it has been switched up slightly, now showing the very same tattoo that Neymar Jr has on his own hand.
Check out the video we're talking about below: