Jaquet Droz unveils one-of-a-kind Dhs 2 million UAE watch
When you think of the UAE, you think sand dunes, history, nature, and modern technology. The UAE is truly a melting pot of cultures and this inspired luxury Swiss watchmaker Jaquet Droz to come up with a one-of-a-kind UAE inspired watch.
This new version of the brand’s iconic Bird Repeater automaton was unveiled at Jaquet Droz’s branch in The Dubai Mall on Wednesday, January 30.
Jaquet Droz is known for its skill in automata since its foundation in 1738. It's most awe-worthy line, however, is the Bird Repeater line which debuted in 2012 and to which the most recent addition is the UAE-inspired Bird Repeater Falcon.
The falcon, the national symbol of the United Arab Emirates, is the key highlight of this watch that is engraved and painted entirely by hand. The 47mm white gold case presents a desert scene in mother-of-pearl, while the yellow and red gold nest with two falcons and two chicks inside a white gold case. This complex automaton comes to life to the sound of the minute repeater. When the minute repeater sounds the automaton comes to life, with one falcon bending to feed a chick while the other spread its wings and a third chick is hatched from a central egg.
"Jaquet Droz timepieces have always been inspired by nature and Bedouin culture, which is a very great source of inspiration, for painting and engraving, as well as for our automata, which attempts to replicate the movements of nature. The millennia-old art of falconry, a central element of the identity of the United Arab Emirates, also inspires us to realise this exceptional piece.," said Christian Lattmann, CEO of Jaquet Droz.
The watch costs a cool two million dirhams (US $544,514) and is only available at the brand's Dubai Mall branch.
Lattmann told Esquire Middle East that this watch is both inspired by the UAE and pays homage to the company’s founder. "Pierre Jaquet-Droz and his son, along with watchmaker Jean-Frederic Leschot made several bird boxes more than 200 years ago."
"It's truly not just a watch anymore, it's a piece of art. It's a three-dimensional watch and as a brand, Jaquet Droz needs to differentiate its watches from other brands," he added.
Alongside the Bird Repeater, the brand also launched the Grande Seconde Moon Dubai Limited Edition. Only 28 pieces exist worldwide. The moonphase watch is adapted to Dubai and has Arabic numerals on the sub-dial. The moonphase watch shows the current phase of the moon as you see it in the sky. As it passes across the sky, so too does its miniature version in the watch travel around, displayed in an aperture on the dial.
The watch also has special green blood stone instead of the brand's signature blue stone. These two hues – green and red – recall the colors of the flags of Dubai and the United Arab Emirates. Featured at the heart of the Grande Seconde Moon, they offer a striking contrast to its 22-carat gold Moon alongside starry appliques, also crafted from 18-carat white gold. Bloodstone was equally chosen for its scientific name, “heliotrope” (meaning “turned to the sun”), as the Moon always faces the sun from the same side.
"The Middle East is truly a very important market for us. It’s not just about the tourists but also the local residents and citizens. We chose Dubai to open our brand’s flagship store in the region as it's a great way to introduce the brand to the market here," he said.