The bold and the beautiful: Statement knitwear is back in fashion
Today, athleisure is the new normal and one of the key trends coming out of Fall 19 men’s fashion weeks was the influence of the statement jumper.
Just like the slogan tee of late, fashion messaging can help consumers make their voices and opinions clearly heard; to make a statement an opportunity to say the unsayable, but with style.
Although serious tailoring and the return to elegance took centre stage this season, they’re felt the need for a playfulness and bold knits in men’s attire that bridged the gap between the all-encompassing logo mania sportswear of ss19 and the more grown up styles of ‘19. The most innovative takes on comfort clothing traded a sport reference for a cosy one. So many designers embraced the humble jumper and came up with a variety of ways to wear it.
Whether it was the enormous, loose & long sweaters at Valentino and Ami, the tight and tucked in at Hermes or Dries Van Noten or the intricate and detailed statements at Louis Vuitton and Dior Homme, all in all comfort with a twist is king.