Check out Omega's cool new Olympic-caliber NATO straps

For those saddened by the fact that The World Cup is halfway through its course, there's still another massive global sporting event on the horizon. Yes, the Olympics. And Omega is doing its best to not let you forget it. 

It's just announced a range of fan-favourite NATO straps, so fans can be both patriotic and tell the time (you know, these would also work for The World Cup too). 

First used by British soldiers to lightly and securely fasten watches to their wrists as they trudged through thick swamps and barren desert scrubland (maybe around the base in Aldershot, too), Omega has taken the ubiquitous NATO strap and Olympic-ified it in honour of the Olympic Games. 

With 18 flag-inspired designs, along with six Olympic ring styles, now’s your chance to break free from the strapped shackles of plain old regular NATOs.

Despite the Olympic theme, a statement strap on a classic watch (we’re thinking Sweden NATO on a vintage Speedmaster) is one of the best ways to add some year-round flair to a favourite timepiece.