Clarks AW20 campaign links the brands past, present, and future

It’s hard to go beyond Clarks Desert Boots as a style staple of coolness.

They are elegant, simple, utilitarian and brilliant enough to never go out of style. Over the years, they have been cherished by poets, rockers, and Hollywood icons, and they have been a hallmark of good style since their creation in 1949.

Clarks has made sure over the years to keep its Desert Boot up to date, and the new line stays true to the boot’s lineage but are now more comfortable than ever.

“Simplicity is at the root of many brilliant ideas, and the Boot is no exception,” explains Giorgio Presca, Clarks Chief Executive Officer.

“In the age of sustainability, we’ve seen a shift from the fast fashion and an attraction to quality and authenticity.”

“The Clarks Desert Boot answers this call.”

For the first time, Clarks fans in the Middle East can now pick up a pair online. Customers in the UAE can head to clarksstores.ae to see the full lineup (including the Desert Boot) and will get free deliveries of items over AED299.

Check out the full range here.


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