Following last year’s momentum, YOOX Middle East has curated another Ramadan edit, featuring modest womenswear, elevated menswear, mini-me selections, and gifting options from their extensive homeware category. The campaign was shot at the luxurious Jumeirah Al Qasr Resort in Dubai by Aqib Anwar, showcasing the city’s Arabesque architecture.
YOOX aims its gaze straight at the the Gen-Z audience with bright and colorful looks, honoring Ramadan traditions by featuring essential wardrobe pieces for Iftar and Suhoor gatherings. The collection includes mid-length dresses and gowns from Carolina Herrera, Dolce and Gabbana, and Chloe, as well as casual menswear from Burberry, Gucci, and Zegna. Statement accessories from Valentino, Fendi, and Saint Laurent complete the looks.
As a leading online store for fashion, design, and art, the campaign also showcases childrenswear and homeware items, supporting a broader product listing across both categories. Homeware pieces from Fornasetti, Seletti, and Missoni Home are perfect for gifting or setting up the Iftar table.
The campaign will be promoted through social media, media partnerships, and influencer collaborations, with the ongoing edit available on yoox.com/ae until the end of April. The Ramadan edit is live now on YOOX.