If you’re a social media ever-present (aren’t we all), then you’ll be likely be curious as to why you’ve seen videos of a giant snake coiling itself around Dubai’s most recognisable landmarks. Firstly, panic not, the snake is GCI – and it does serve a purpose…
The giant snake is the symbol of Italian luxury good brand Bulgari – its spirit animal, if you will. Known as the Bulgari Serpenti, the brand has released a series of GCI ‘viral videos’ of the snake coiling around Dubai landmarks such as the Burj Khalifa and the Dubai Frame to coincide with the 75th anniversary of the brand’s iconic timepiece, the Bulgari Serpenti.
As a regional luxury hub, Bulgari selected Dubai to host a series of immersive exhibitions and events to celebrate the occasion, allowing for with visitors to step inside the world of Bulgari’s timepieces and learn about the brand’s heritage and craftsmanship.
One of the highlights of the celebrations is the Serpenti Factory exhibition at DIFC The Gate. Visitors will be able to see how Bulgari’s Serpenti watches are made, from the design process to the final assembly. The exhibition also features a range of rare and unique Serpenti timepieces from the brand’s archives.
In addition to the exhibition, Bulgari is hosting a number of other events throughout September, including a Serpenti-themed art installation at the Dubai Mall, a Serpenti-inspired fashion show, and a Serpenti-themed cocktail party. These events offer visitors the chance to experience the Serpenti snake in all its glory, from its luxurious design to its captivating symbolism.