Vacheron Constantin, the iconic timepiece Maison, has opened its latest flagship boutique, located in The Dubai Mall.

The boutique also pays tribute to UAE culture through a collaboration with Emirati Designer, Aljoud Lootah.

Lootah’s creations displayed throughout the boutique demonstrate a meticulous attention to detail. Vacheron Constantin’s annual theme, “Anatomy of Beauty”, was masterfully interpreted by Lootah who embraced the vibrancy of the region with a blue, gold, and silver colour palette and depictions of timepieces and falcons.

“Inspired by the Maison’s heritage and ultimate watchmaking excellence skills, Aljoud was motivated to passionately create her unique designs, which in turn will also inspire visitors at the boutique,” says Christophe Ramel, Middle East Regional Brand Director of Vacheron Constantin.

Located on the ground floor of The Dubai Mall, the flagship boutique promises an immersive client experience as well as the highest level of client-centered service. Included in the boutique is a watchmaking bench, custom strap station presenting engraving and bespoke options, and finally a Métiers d’Art collection discovery table showcasing an impressive collection of timepieces.