If we can put Fendi’s hugely popular baguette bag aside for a minute, it’s clear to see that there is a serious upturn in the Fendi men’s collection in the region. So much so that the Italian luxury house has decided to open a new store dedicated solely to its Men’s collection.

Located in Dubai’s Mall of the Emirates, the new Fendi men’s store is the first boutique in the region.

The expansive 552-square-metre boutique is essentially a pseudo men’s lounge, meticulously designed by Fendi’s in-house Architecture Department.

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The space merges the modern elegance of Fendi’s aesthetic, plush furnishings, marble accents, and sleek finishes creating an inviting yet opulent atmosphere.

The colour palette is undeniably masculine, a perfect blend of deep hues that resonate with the brand’s heritage and modern flair.

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Naturally, the full menswear range – by Creative Director, Silvia Venturini Fendi – is on display from seasonal RTW looks to impeccably tailored suits, as well as casual-yet-chic ensembles. The edit is a testament to Fendi’s commitment to excellence, ensuring the Fendi man is always at the forefront of style.