This is a year of celebration for Swiss watchmaker TAG Heuer.
Not only is the revered luxury brand celebrating the 60th anniversary of its iconic Carrera collection, but also unveiling its 2023 Ramadan campaign titled “Time is a Gift”. A curation of some of the region’s most inspiring colour palettes featuring three protagonists joined together to echo the true essence of celebrating time and joy of giving. A fitting link between TAG Heuer and its connection to the Middle East region. To illustrate time moving from dawn to sunset, the campaign is set in a majestic environment, surrounded by desert and the palms, and exploring shadows still in the spirit of gifting.
The campaign features a limited edition of its Carrera collection designed exclusively for Saudi Arabia. Inspired by Saudi culture and identity, the TAG Heuer Carrera KSA Limited Edition pays tribute to the Kingdom’s heritage and celebrates Arabic culture and colours of the region.
The TAG Heuer Carrera collection has always been the ultimate showcase for the brand’s long association with motor racing, and is best known for its timeless, sporty, and elegant wristwatches. For the new TAG Heuer Carrera KSA Limited Edition Saudi codes are seamlessly integrated in this creation with the national emblem and subtle green of the signature Saudi green on the dial. The 41-mm piece has a two-tone aesthetic dial which blends silver features with an eye-catching green circular line that makes a strong impression on the wrist. The dominant color is inspired by the Saudi national flag, combined with the printed two crossed swords and palm tree emblem infuse a unique Saudi essence to the piece.
On the technical side, the TAG Heuer Carrera KSA Limited Edition has rhodium-plated indexes and hands are coated with green Super-LumiNova® for sophisticated contrast and optimal readability, while the timepiece is powered by the brand’s Calibre 5 automatic movement with a day and date display at three o’clock. The automatic movement is visible through the sapphire case back. A true collectors’ watch, each is inscribed with an exclusive engraving mentioning “SAUDI ARABIA”, “LIMITED EDITION” and “ONE OF 100” on the case back.
Exclusively available in Saudi Arabia, the timepiece is limited to 100 pieces and comes with both a steel bracelet and an elegant green alligator strap.
Continuing the celebrations, TAG Heuer has also released a new green dial for its sporty Aquaracer collection in time for the Holy Month of Ramadan. The new watches join the beautifully curated TAG Heuer Aquaracer collection, known for its exceptional quality, resistance, and performance. The TAG Heuer Aquaracer Professional Green edition, men’s (40mm) and women’s (30mm) versions of the bold and stylish timepiece have been created with a slimmed-down, elegant bracelet design that follows the natural curvature of the wearer’s wrist.
True to the Aquaracer design, the piece is a bold and stylish all-terrain luxury tool watch powered by a reliable Swiss Made automatic movement. The smoky green dial not only adds an extra layer of sophistication to the already elegant piece, but it also reflects the cultural significance of green in the region which is particularly prevalent during the Holy Month of Ramadan and Eid al-Fitr, a perfect accessory to commemorate the season. The TAG Heuer Aquaracer Professional 200 Green is exclusively available for the Middle East region in a world-wide avant-premiere as of March 2023.