The iPhone 17 has arrived in the UAE, and everyone is eager to explore its new features and sleek design.
First in line for this major tech event are SHARE VIP members, a selected group of discerning guests who will be granted exclusive access to iPhone 17 at a luxurious new lounge inside Mall of the Emirates this autumn.

From September 19 to September 30, SHARE VIP members can unlock the world of iPhone 17 in privacy at the sophisticated SHARE VIP Suite. Comfortable and calm, the SHARE VIP Suite powered by Carrefour offers members the opportunity to explore the next-generation iPhone 17 away from crowds.
Arranged by VIP invitation only, this one-on-one showcase allows guests to engage with the product, ask questions, and make a purchase in their own time.
Open daily from 10am to 11pm, the pioneering SHARE VIP Suite is part of Be the First, a new initiative from Majid Al Futtaim’s acclaimed SHARE Rewards programme that enables loyal VIP members to gain exclusive early access to new product launches in a completely private lounge.

In addition to the SHARE VIP Suite at Mall of the Emirates, a select group of VIP members can enjoy a bespoke shopping experience without leaving their house. The SHARE VIP Home Edition brings the most in-demand luxury products to a location of their choosing. Upon booking the SHARE VIP Home Edition, privileged VIP members will be visited by knowledgeable consultants who’ll present the requested products and advise on completing a purchase without hassle or hurry.

Always seeking new ways to elevate the shopping experience for its members, the SHARE VIP Suite and SHARE VIP Home Edition demonstrate the commitment of the SHARE Rewards programme to provide a curated retail moment that is not only convenient but also memorable. Unprecedented access to lusted-after items such as iPhone 17 in a relaxed environment is a luxurious way to make an informed decision with the help of trained concierges.
Now open at Mall of the Emirates in Dubai, Be the First signals a landmark moment that redefines retail and offers a whole new way to shop the world’s most exclusive products.
VIP Members can pre-book their preferred time and date now. Download the SHARE Rewards app and discover all that SHARE has to offer.