If you have women in your life, chances are you’ve seen boxes from SHEIN show up at the doorstep in the dozens lately. Now, the next SHEIN delivery might be yours.
SHEIN, the Singapore-based brand which focuses on womenswear, is jumping into the menswear space with its Fall/Winter 2021 collection, launched with a philosophy that everyone can enjoy the beauty of fashion.
The collection focuses on essentials for the modern man, while still keeping styles at the accessible price point the brand is known for.
The SHEIN menswear collection is broken into two categories: Urban Explorer and Easy Job. Both highlight stylish everyday looks to carry you through fall, includes casual pants, well-fitted jeans, chinos, button-down shirts and sneakers, essentials that a man can mix and match to maximize the potential of his wardrobe staples.
SHEIN aims to make garments that take into account fabric, fit, and function. As a result, the clothing pieces are deceptively simple in appearance, without compromising comfort and style.
The Urban Explorer is built to bridge the relationship between outdoor tech-wear and urban apparel, focusing on a comfortable lifestyle, giving the freedom to switch between home-life, sports or leisure, forging a new concept of personalized sporty products. It’s outerwear for any occasion and versatility is key, according to SHEIN, featuring items like sweaters and sport pants combining fashion and tech-wear, adding footwear and backpacks to the apparel range.
SHEIN uses of durable, breathable and skin-friendly fabrics, such as tactile ribbing, combines to fashion commuter-wear that withstands the elements in minimalist silhouettes, modern styles, and multiple forms of colour block collision.
SHEIN’s Easy Job category is built for a casual dress code, offering an invitation to dress in what feels most comfortable to you, with a series of products based on the concept of ‘light and simple’, inclusive for the workplace and for men’s daily life. It deviates from the traditional business dress code to explore more freedom and the individuality of the modern framework, according to the brand.
Rather than focusing on formalities, Easy Job is about finding the right balance between comfort, individuality, and style – through classic check jacquard, clean silhouettes and luster texture. This line revolves around a set of basics and classic essentials that form the building blocks of your personal style, not excluding a sense of relaxation and comfort.
The collection is available now on SHEIN in the Middle East here.