Ray-Ban is one of the most ubiquitous brands in the region, but they’ve never had a product exclusive to the region. That is, until now. Introducing Ray-Ban Legacy.
More than an eyewear brand, Ray-Ban has maintained a presence in various creative spheres be it in film, music, or of course fashion.
Sporting the instantly recognizable frame, the Legacy is a special limited edition pair celebrating the creative pillars of the region, whilst combining modernity and heritage into a classic Ray-Ban shape that showcases timeless tradition and Arabian artistry.
The sunglasses come in a classic black, featuring gold detailing on the temples and a gold Ray-Ban logo. What elevates this style and really enables it to mix modernity with ancestry is the traditional “shemagh” pattern on the inside of the temples in a stunning brushed gold shade.
Every pair comes in its own custom designed box showcasing the symbolic ‘shemagh’ print, with the intricate packaging highlighting the brands first Middle East exclusive.
To celebrate the launch of Ray-Ban Legacy further, the brand has released a regional campaign featuring Saudi actor, musician and social media personality, Tareq Al Harbi (@6ar80).
With a strong reach as a creative influencer in the region, Tareq’s vision of the world he wants to create falls in line with the values Ray-Ban consistently communicates, creating a purposeful partnership between the brand and artist. To further commemorate this moment, Ray-Ban has also launched an Arabic version of their logo, showcasing an even closer relationship and appreciation for the Arabian Peninsula.
“Nothing beats a classic pair of Ray-Ban sunglasses, and a style like Ray-Ban Legacy is timeless. It is truly meaningful that Ray-Ban is choosing to celebrate our heritage and I can’t wait to see what people think of the campaign,” says Al Harbi.
Ray-Ban Legacy is now available in all major retailers around the region, along with a special pop-up coming up in Saudi Arabia at the MDL Beast/Soundstorm festival in December 2022.
Find more here.