Dubai is the Premier League of shopping: exciting, competitive and packed with star players. This spring, Dubai welcomed a new retail galactico with the much-anticipated arrival of Primark in three stellar destinations.
For its first foray into the UAE in March, Primark opened a flagship store, naturally, in Dubai Mall. Delighted customers found top trends for men, women and children in a brand new space spanning more than 60,000 square feet. As well as affordable fashion, this fresh new store also stocks the latest beauty and cosmetics products plus homeware.
A second Primark store followed two weeks later in Dubai’s family-centric neighbourhood Mirdif. City Centre Mirdif welcomed a 35,000 square feet Primark in April. Finally, in May, Primark scored a hat-trick by cutting the ribbon on a new boutique in a prime spot on the ground level of Mall of the Emirates.
This bold Middle East expansion in partnership with the Alshaya Group shows the confidence and success of the international fashion retailer that is known for exclusive collaborations with world-famous brands such as Disney, NBA and NFL. Alongside fashion at attractive price points, Primark also offers a more premium range of clothing called The Edit.
Eoin Tonge, Primark CEO, said opening in the UAE – its 19th international market – was an important milestone for the beloved brand. “We’re proud to bring Primark’s unique product offering and great value fashion to customers in Dubai, in partnership with the Alshaya Group.”
CEO of Alshaya Group John Hadden added, “Primark is the most anticipated retail opening in the UAE in 2026. This is just the beginning, as we work with Primark to grow the brand across the region.”