With an exponential rise in the premiumization of the beverage industry, Patrón wants to make it clear that nobody does “luxury” like them.
In their latest triumphant collaboration, the Patrón en Lalique Serie 3 is a super premium collectible, that harmoniously combines Mexico’s artisanal expertise with the French crystal industry’s crown jewel; Lalique.
Gallería Patrón, a bespoke event to commemorate the UAE launch of Patrón en Lalique Serie 3, unveiled the exceptional collaboration between the two iconic brands.
The Patrón en Lalique Serie 3 is the culmination of a visionary partnership between Patrón and Lalique, with each iteration surpassing its predecessor in terms of excellence and artistry. This third installment sees the perennial Parisian glass-maker paying homage to the Weber Blue Agave plant, the source of Patrón’s balanced, unparalleled flavor.
“With this series we pushed the boundaries of art even further with the design of our decanter that celebrates the natural and raw materials that go into every drop of PATRÓN”, said Silvio Denz, Chairman and CEO at LALIQUE.
Sixty hands from beginning to end, touch and inspect each bottle as it moves from person to person, carefully labelling, numbering, and wrapping the bottles. Each bottle is then hand-polished, and the iconic PATRÓN ribbon is hand-tied around the neck.
At the final stage, glass artisans measure and mould the iconic PATRÓN bottles.
Handcrafted and individually numbered, only 299 of these exquisite crystal decanters were painstakingly produced at Lalique’s glass factory in France.
Fourteen different añejos, each aged for up to eight years in French and American oak casks, were meticulously chosen to compose the symphony of flavors found within Patrón en Lalique Serie 3. This masterful curation is so rare, it simply can never be replicated again.
This unprecedented blend of extra añejo expressions is a testament to the unwavering dedication of Patrón’s Master Distiller, David Rodriguez and his team of expression experts.
“Our familia of talented craftsmen are constantly experimenting to create bold innovations that stay true to the Patrón commitment to handcrafted perfection,” said Rodriguez.
The resulting liquid captivates the senses with its crystalline hue and velvety smoothness, accented by hints of spices, dried fruits, sherry wine, and rich wood undertones.
Patrón’s notorious dedication to producing an authentic and exceptional spirit has always been unmatched. Unlike many other celeb-peddled brands, Patrón remains committed to crafting tequila by hand, using only natural ingredients at their esteemed Hacienda Patrón in Mexico.
With a strict policy of 0% additives and 100% purity, every bottle of Patrón undergoes a passionate and meticulous handcrafted process, ensuring the development of deep and complex flavors. It is this unwavering pursuit of perfection that distinguishes Patrón as the epitome of “simply perfect” expression.
A hand-crafted expression that is simply perfect, deserves hand-crafted bottles that reflect the same. Lalique’s bottle design crafted by the brand’s Artistic and Creative Director Marc Larminaux is an ideal interpretation of the agave plant as well as the pain-staking perfectionism that creates the contents inside.
Patrón en Lalique Serie 3 will be available exclusively at Ling Ling, Atlantis The Royal and At.mosphere, Burj Khalifa from the 27th of May onwards.
A limited quantity will also be available for purchase at https://blockbar.com/, the world’s first direct-to-consumer NFT marketplace for fine wine and spirits.