You know the feeling when you finally take off your tie at the end of a long week? That’s Ninive Beach in a nutshell, except it hands you a cocktail, shisha, and a seat with an ocean view. Among Rikas Hospitality Group’s finest, the beach club landed in J1 Beach just last year, and it’s already looking like the place you’ll be telling all your mates about.

Step past the pool and you notice the details immediately. Turquoise tiles glisten under the Dubai sun. Cabanas line the Moroccan inspired pool, each one calling out for lazy afternoons with a whisky glass in hand and your phone suspiciously “forgotten” at home. The whole space feels grounded in Middle Eastern tradition. Textiles, earth tones, the sense of majlis hospitality, but wrapped in just enough modern gloss to remind you this is Dubai, not a postcard.


Food is where Ninive Beach earns its stripes. Plates arrive like chapters in a travelogue: Lebanese spices, Iraqi depth, Turkish richness, Moroccan flair. It’s the kind of menu that rewards slow ordering, the kind where another bottle gets opened because the table isn’t ready to call it a night just yet.
And when the sun drops, the place shifts. Shisha smoke curls into the air, the rooftop opens, and a DJ takes over. It’s the perfect balance: drinks, laughter, and a beat steady enough to carry you into tomorrow without wrecking it.


Gentlemen’s rule of thumb: every man needs a place that feels like it’s his own, even if the rest of the city is in on the secret. Ninive Beach might just be that spot. Think of it as your coastal sanctuary where the only real plan is to stay longer than you meant to.