There was a time when a trip to the mall meant sitting on a bench, scrolling through your phone, and waiting for someone else to finish shopping. Those days are long gone. Mall of the Emirates has rewritten the script. Now celebrating 20 years, it’s leaning into its new identity as the Mall of New Possibilities — a place where men can spend the whole day without once feeling like they’re just passing time.
The experience begins the moment you arrive. Hand over your keys at the VIP Valet and let someone else deal with the stress of parking. If you want, you can even have the car cleaned or detailed while you’re busy doing something far more rewarding. And once you step inside, the choices are endless.
A good place to start is The 9 Luxury Lounge. Think of it as your own private retreat: a precision haircut in the barber’s chair, a quiet fitting room to test a new look, or even a game of pool if you just want to switch off. From there, it makes sense to reset body and mind. Gray Wellness Centre has opened as part of the mall’s AED 5 billion transformation, offering training sessions and mindful recovery in a space that feels nothing like a typical gym. With 100 new stores, cultural spaces, and dining concepts on the way, this isn’t just an expansion — it’s a complete reimagining of what a mall can be.
When it’s time to refuel, The Lighthouse Café sets the tone. Mediterranean flavours, a risotto or salmon tartare, and maybe a glass of something crisp — the kind of meal that encourages you to slow down. Afterwards, fashion takes the stage. Explore the grandeur of the FASHION DOME or push the boundaries at THAT Concept Store. Because really, a trip to the mall without a little shopping just doesn’t feel complete.
And the day isn’t done yet. For a shot of adrenaline, there’s the climbing wall at GO Sport, followed by plush seats at VOX Cinemas. This isn’t your standard popcorn-and-soda experience — it’s cinema paired with gourmet dining, and now home to the most advanced IMAX screen anywhere.
By the time you collect your spotless car, you’ve done more than wander through a mall. You’ve had a full day — grooming, fitness, fashion, food, and film — all in one place. Mall of the Emirates makes it feel seamless, and that’s what makes it special.