More than 3,000 of the world’s top content creators are descending upon Dubai this week, turning the city into a buzzing hive of selfies, hashtags, and potential ego clashes.

Under the visionary eye of HRH Sheikh Mohammed bin Rashid Al Maktoum, the event is set in the futuristic address of the Museum of the Future and Emirates Towers. It kicks off tomorrow January 11.

The summit’s speakers and guests boast over 1.6 billion followers (that’s more than the population of any continent, except Asia). It aims to dive deep into the world of digital content, with over 100 activities, 24 panel discussions, and 195 speakers from 95 countries dissecting every angle of the social media universe.

And let’s best honest, it’s going to be a great place to boost your follower count. Hashtag #BillionFollowerSummit, anyone?

Here’s what to expect from the 1 Billion Followers Summit:

Day 1 of the 1 Billion Followers Summit dives straight into the core issues. Sports influencers will gather to discuss the realities of their online presence, including both successes and failures. Travel influencers will share insights on monetizing globe-trotting adventures. Other discussions focus on significant issues like combating creator burnout and debunking the myth of the perpetually struggling artist.

On Day 2, the pace continues unrelenting. Sessions like “Walk the Line, or Die Trying” tackle the challenges of maintaining smart, sensitive commentary in an easily offended online world. Another highlight is “Please Be Funny,” a session dedicated to internet comedians, likely to be a lively debate over humor styles and content creation.

The 1 Billion Followers Summit will take place on January 11-12. For more information, head to 1billionsummit.com.