Chinese superstar musician Li Ronghao is the new ambassador of Maison Valentino, the brand has announced.
To celebrate his new partnership with the brand, Ronghao will star in a new campaign for the Valentino Pink PP Collection.
Ronghao, a popular singer and actor in his native China, is groundbreaking in more ways than one, as he is the only singer from the Chinese mainland to also have held concerts in Hong Kong and Taipei.
“His authentic, unrestrained nature distinguishes him from the rest. Li Ronghao continues to innovate in his music, persisting in his style while constantly shattering the established rules with his pioneering attitude,” says Valentino in a statement.
“He, as an icon, embodies Creative Director Pierpaolo Piccioli’s pursuit of authenticity and individuality. Li Ronghao stars in Valentino Pink PP, with the Maison’s visual language of a single hue and subtle details, as a nod to the Pink PP aesthetics
Ronghao himself lauds high praise on the Maison.
”Valentino’s spirit resonates with me. And I believe inspirations in different forms can communicate just fine, as long as sharing a similar core: rhythm and lyrics are my preferred language, but the gentle yet subversive fashion language of Creative Director Pierpaolo Piccioli equally impresses me as well, and I am looking forward to starting a new chapter with Valentino,” says Ronghao.
Valentino’s Milan boutique goes full pink-out
Valentino, under creative director Pierpaolo Piccioli, has also transformed the Montenapoleone boutique in Milan with the Valentino Pink PP collection, turning the entire boutique into the unique Valentino pink.
