What Formula One icon Lewis Hamilton wears on a race weekend has long been of interest to the fashion elite, and now he is taking it to the next level having collaborated with Dior Men to design a new lifestyle capsule with the famed French fashion maison.
Already a brand ambassador for Dior, the British racing star has now leveled-up as guest designer for Dior’s new lifestyle capsule, lending a creative hand to creative director Kim Jones, proving that his talents stretch far beyond the steering wheel.
“Working with Kim [Jones] and the talented team at Dior has been a dream, and I was honoured to be asked if I’d like to do this with him,” Hamilton said. “Our values and ideas are aligned, making it easy to bring to life a creative collection infused with our shared experiences. Focusing on conscious choices and pushing boundaries with each piece, while merging inspiration from my roots in Africa – drawing from their frabrics and belief in natural materials, as well as vibrant colours and powerful energy – has been so inspiring. I hope people everywhere feel good in these garments we designed so carefully.”
“We share a love of nature, a desire to celebrate Africa and an interest in the artisanal process and techniques that unite crafts people in Africa with the savoir-faire of the Dior ateliers. Added to that, this collection also reflects Lewis’ sporting side, his virtuosity and our functionality. All in all, the way things came together happened very organically – and enjoyable!” Kim Jones said about the collaboration.
This once in a lifetime lifestyle capsule is distinctively inspired by Hamilton’s exhilarating universe, a symbiosis of couture and practicality, taking the wearer one step closer to being inside his world. #DiorLewisHamilton
The collection will be available in boutiques and online as of October 17, 2024.
