In a big moment for the beloved brand, Tiffany & Co. has unveiled its latest campaign, “This is Tiffany”, celebrating individuality, joy, and optimism.
The campaign features their vibrant house ambassadors, Zoë Kravitz, Jimin from the pop sensation BTS, and Gal Gadot, showcasing the T and HardWear collections.
Alexandre Arnault, Executive Vice President of Product & Communication at Tiffany & Co., emphasizes the importance of individual style in this campaign.
Jimin of BTS’s new Tiffany pictures
“We may make the jewelry, but it’s house ambassadors like Zoë, Jimin, and Gal who give meaning to the collections and make our pieces all their own.”
The T collection, inspired by the iconic logo, pays homage to the brand’s modernity and strength. Its pure, graphic construction and powerful simplicity make the T collection an unwavering, inspiring, and empowering expression of personal style.
First launched in 2017, the Tiffany HardWear collection draws inspiration from New York City’s energy and architecture, the birthplace of the House. The collection features signature gauge links that play with tension, proportion, and balance. This year, a new addition joins the collection – a watch with a cushion-shaped case and a faceted Sapphire top glass, mimicking a full-cut diamond. The custom-locking mechanism directly secures the diamond-accented bracelet, a nod to Tiffany & Co.’s rich heritage.
Both the T and HardWear collections boast a range of styles from subtle to subversive, united by fierce elegance and striking sophistication. Kravitz, Jimin, and Gadot embody their true selves in the “This Is Tiffany” campaign, showcasing hand-polished finishes, sleek silhouettes, and dazzling pavé diamonds. The campaign underlines the authenticity of Tiffany & Co. and the unique individuals who wear their pieces.
The 2023 campaign launched globally on April 10th and is now available at stores and online at tiffany.com. Don’t miss this celebration of self-expression and personal style, as brought to life by Kravitz, Jimin, and Gadot!
Esquire Middle East recently sat down with BTS collaborator Fahad Al Kubaisi to discuss his earth-shattering duet with Jungkook. Read more here.