Who ever knew a horse could be a mailman? Hermès’ new character Mr. Gallop, created for the Maison’s Ramadan campaign, is just that. A horse mailman (a nod to the Maison’s origins as a saddlery workshop in 1837) cloaked in the quiet magic of the holy month, he traverses starlit landscapes in a mobile-only mini game, gathering shimmering missives that contain heartfelt messages.
The Maison’s theme of the year is ‘The Drawing’, which makes it fitting that Mr. Gallop’s journey is visualised through whimsical hand-drawn animations. It’s a heart-warming effort to keep people connected to their loved ones through the Holy Month and into Eid.
Hermès crafts an ode to connection with this campaign, where every stroke of creativity and shared message becomes part of a larger tapestry of togetherness.