Unique, powerful and bold are just some of admirable characteristics the pioneering Saudi Arabian equestrian Nora Al-Jabr shares with the iconic Ford Bronco. Champion of the Saudi national team for tent pegging and horseback archery, Nora shows remarkable skill, courage and resilience in her sport and is therefore the perfect woman to be the face of a new campaign that brings focus to Breast Cancer Awareness Month.
In the inspiring and beautiful campaign, Nora rides her magnificent horse through the desert dunes alongside the Ford Bronco. Wearing a vibrant pink abaya to represent the colour of Breast Cancer Awareness Month, Nora truly goes off-road, matching the rugged Bronco for speed, power and agility.
As horse hoof competes with car tire in a thrilling head-to-head on the golden sands, Nora fearlessly demonstrates not only her horseback skills and passion for riding but also her love for adventure and the great outdoors. While marrying tradition with modernity, the image of Nora riding alongside the Bronco embodies the strength and perseverance of Saudi women during a poignant month that aims to raise awareness of breast cancer.
Supported by Ford Mohammed Yousef Naghi Motors (MYNM), the campaign celebrates women such as Nora who overcome challenges, while also highlighting the power and spirit of the Ford Bronco.
First unleashed in 1966, the Ford Bronco was named after the wild and untamed horse. Almost 60 years later, the beloved SUV leads the pack in off-road capabilities, toughness, and adventure seeking. Advanced 4×4 systems, high ground clearance, and specialised off-road driving modes enable the built tough Bronco to tackle – and indeed thrive – in any terrain, no matter how rugged.
MYNM, the authorised dealership for Ford vehicles in the western and southern regions of Saudi Arabia, are proud to support initiatives that empower communities and raise awareness for important causes. Their heartfelt commitment to breast cancer awareness is typified by the vision of Nora riding through the desert as she displays the courage and determination of all Saudi women.