That’s right. The famous golf experience is launching in Riyadh, Jeddah and the Eastern Province as Golf Saudi partners with Topgolf Callaway Brands for the very first time.
Saudi Arabia’s investment in the sports sector is gaining momentum with the golf announcement of a partnership between Golf Saudi, the KSA’s premier golf developers, and Topgolf Callaway brands, a global pioneer in contemporary golf. Together, Golf Saudi and Topgolf Callaway Brands aim to expand to a broader audience using innovative technology while driving innovation and shaping the future of golf in Saudi Arabia, one of the fastest, most exciting markets on the planet.
Topgolf’s unique blend of social fun and gamified golf has made the sport more accessible to pros and newbs alike. Recent research from the National Golf Foundation (NGF) indicates that 10% of new golfers began playing after visiting a Topgolf venue.
Golf Saudi will stand as the official distributor of Topgolf Callaway Brands’ equipment and apparel, and will sponsor Saudi’s professional golfers and supply the national team’s official attire.
“Our partnership with Topgolf Callaway Brands marks a pivotal moment for golf in Saudi Arabia. Our golf infrastructure has been rapidly evolving and this multi-brand deal with Topgolf Callaway Brands will accelerate the game we love across the whole ecosystem,” said Noah Alireza, CEO of Golf Saudi. “Topgolf has brilliantly tackled the age-old challenge of accessibility, bringing joy and innovation to the game of golf for everyone. We are confident that we’ve found the right long-term partner to leverage the fast-developing sports and golf canvas in Saudi Arabia, and to co-innovate to help shape the future of golf in Saudi and beyond.”
This recent announcement adds to country’s rapidly growing entertainment landscape, especially within sports, as it’s on par to become the new fight capital of the world. Perhaps Saudi Arabia will be the new Pebble Beach in the future.
For more info visit www.golfsaudi.com or www.topgolfcallawaybrands.com.