The world’s best fashion maisons have a way of stoking your desires in ways that you didn’t even realise – and Hermès is a brand that very much falls into that category. Don’t believe us? Well, this weekend witness as Abu Dhabi’s clued-in fashion-set, flock to the Galleria Mall Al Maryah Island to wait inline for the arrival of Le Monde d’Hermès.
The Hermès-made magazine will be uniquely distributed at an exclusive Hermès pop-up kiosk within the mall from Feb 1 to 4.
Inspired by iconic Parisian newsstands, French luxury fashion house is bringing its own travelling magazine kiosk and experience to Abu Dhabi for the very first time, where you can pick up the Maison’s branded magazine: Le Monde d’Hermès.
Visitors can enjoy a variety of games, musical acts, and treats, before leaving with a unique surprise craft and the latest edition of Le Monde d’Hermès.
Initially conceived in 1973, Le Monde d’Hermès is a bi-annually published magazine with a print run of 600,000 copies. A team of imaginative writers, illustrators, and photographers are selected to collaborate with Hermés’ teams on themed editions of the magazine.
The kiosk first set up a stall in Prague in the autumn of 2021 and has since traveled to Kuwait, Strasbourg, Lisbon, London, Istanbul, Tokyo, San Francisco, Hong Kong, Dubai, Toronto, and more. It is returning for a second year to the UAE – this time to Abu Dhabi. The pop-up will be open from the 1st to the 4th of February 2024, from 11 am to 9 pm, at The Promenade – The Galleria Al Maryah Island. Catch the Le Monde d’Hermès kiosk before it hits the road again!