Fortune favours the bold. Being a maverick is all about taking risks—something Glenfiddich knows very well. Now, the brand is set to celebrate its own risk-fuelled good fortune in Dubai.
The fifth-generation Scottish family distillery is set to celebrate its vigorous growth through risk with an immersive event at The Aura Skypool, Palm Jumeirah on June 29.
This sensorial experience is to unite those who embody Glenfiddich’s maverick spirit and reward them through an experience that recognises, explores and celebrates the power of growth through risk.
Mirroring Glenfiddich’s psyche, The Aura Skypool is the perfect venue for a one-of-a-kind experience, activating all senses and capturing the energy of Glenfiddich at new heights.
Suspended 200 metres in the air where opulence meets comfort, guests can expect an exclusive yet eclectic experience. The venue offers incredible views of the iconic Dubai skyline, Palm Jumeriah and the shimmering horizon of the Arabian Gulf.
The symbol of The Stag that the brand utilizes and emblazons on its goods are no mere mascot—it’s the symbol of Glenfiddich’s mindset and resilient nature while “uniting those who embrace uncertainty in search of growth”.
The brand differentiates itself by featuring authentic stories of local individuals that constitute the brand, which itself is set to help create a vibrant and evocative atmosphere at the event.
Drawing on the atmosphere and sounds of the brand’s presentation, guests will be welcomed with beverages upon arrival, then guided through Glenfiddich’s key stages from risk to growth, through true hero-attested anecdotes.
Ensuring product is at the heart of this experience, Glenfiddich will bring real stories to life through flavour and taste cues, creating a true celebration of the journey. Always inspiring those to keep asking one question, “Where Next?”, this event is to reward and recognise the strength in leadership and the Maverick’s story in embracing the unknown.