Time is always a luxury in Dubai, something that won’t stop horology connoisseurs in the UAE from being delighted to know Richemont Group’s elite Specialist Watchmaking Maisons are back in the country for a third time with Dubai’s premier luxury watch event, Experience Time. The event takes place at the Maisons’ Dubai Mall flagship boutiques, and this year, Montblanc will be joining for the first time alongside A. Lange & Söhne, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Roger Dubuis, and Vacheron Constantin. For those wishing for an in-depth exploration of jewellery craftsmanship and artistry, L’École, School of Jewelry Arts—supported by Van Cleef & Arpels—will be at the event as well, as an educational partner.
Experience Time promises an immersive experience revolving around the technical expertise that goes into haute luxury watches. Montblanc, in their debut showing at the event, introduces a customisation activity with Hakim Idriss along with advanced diagnostics; watches will be tested for accuracy, waterproofing, and demagnetisation. At Panerai, visitors can sip on a cup of fresh Italian roast while creating custom postcards inspired by Florence and exploring the brand’s metal bracelets. Jaeger-LeCoultre’s Atelier d’Antoine Watchmaking Masterclass invites small groups to disassemble movements under expert guidance, while Vacheron Constantin hosts a gem-setting workshop where participants craft their own certified bezel.
For thrill-seekers, Roger Dubuis should be on top of the list, with a secret racing simulator challenging guests to set top lap times for prizes. IWC Schaffhausen offers a Virtual Manufacture Visit, an immersive 30-minute digital tour of the Maison’s archive of products, as well as their Watch SPA with complimentary service checks. A. Lange & Söhne’s master watchmaker Robert Hoffmann shares insights from Glashütte. Meanwhile, L’ÉCOLE enriches the program with expert-led discussions on jewellery design evolution, gemstone artistry, and cultural symbolism—an experience that holds appeal to both newcomers and seasoned collectors.
Each maison highlights its unique savoir-faire: live demonstrations, personalised interactions with artisans, and hands-on workshops underscore just what makes these iconic brands tick.
For watch enthusiasts and curious minds alike, Experience Time Dubai is an invitation to explore the artistry that defines luxury timekeeping—all within the opulent confines of the region’s very own Dubai Mall. Who could need more of a reason to brave the parking?