Being a maverick is all about taking risks—something Glenfiddich proved once again in Dubai at its latest event that matched the unmistakable spirit of the brand, held in Dubai on June 29.
The fifth-generation Scottish family distillery celebrated its vigorous growth through risk at an immersive experience at The Aura Skypool, Palm Jumeirah, a moment that celebrated the brand’s own risk-fueled good fortune in the emirate.
The sensorial experience, which united those who embody Glenfiddich’s maverick spirit and reward them through an experience that recognises, explored and celebrated the power of growth through risk.
Mirroring Glenfiddich’s psyche, The Aura Skypool was the ideal venue for the one-of-a-kind experience that united the who’s-who of the UAE, activating all senses and capturing the energy of Glenfiddich at new heights.
Suspended 200 metres in the air where opulence meets comfort,, guests experienced an exclusive yet eclectic experience, inside a venue that offered incredible views of the iconic Dubai skyline, Palm Jumeriah and the shimmering horizon of the Arabian Gulf.
The symbol of The Stag that the brand utilizes and emblazons on its goods are no mere mascot—it’s the symbol of Glenfiddich’s mindset and resilient nature while “uniting those who embrace uncertainty in search of growth”.
The brand differentiates itself by featuring authentic stories of local individuals that constitute the brand, which itself created a vibrant and evocative atmosphere at the event.
Drawing on the atmosphere and sounds of the brand’s presentation, guests were welcomed with beverages upon arrival, then guided through Glenfiddich’s key stages from risk to growth, through true hero-attested anecdotes.
Ensuring product is at the heart of this experience, Glenfiddich brought real stories to life through flavour and taste cues, creating a true celebration of the journey. Always inspiring those to keep asking one question, “Where Next?”, this event rewarded and recognised the strength in leadership and the Maverick’s story in embracing the unknown.
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