“My time at Esquire has taught me many things – principle among them is that shoes are a man’s secret weapon,” Editor-in-chief, Matthew Priest told a packed crowd at Aretha last night to celebrate Esquire Middle East‘s season-opening party in partnership with Cole Haan.
In sensational style, a hand-picked audience of 150 of Dubai’s most stylish were treated to an evening that will live long in the memory, thanks to a catalogue of incredible entertainment, food and drink at the city’s newest (and hottest) dinner-and-show concept, Aretha – located at the St. Regis Gardens on Palm Jumeirah.
Following plenty of revellry and music from resident acts that reflect Dubai’s sleek dynamism, Priest’s welcoming speech expanded on the night’s dress code of ‘Modern Classics’, a phrase that runs to the very core with the famed US footwear and accessories brand, Cole Haan.
With nearly 100-years of honing time-honoured craftsmanship and modern innovation, Cole Haan’s mission remains to disrupt and blur the lines between the traditional 9-to-5 and 5-to-9 – to inspire people to live extraordinary lives.
Esquire‘s traditional season opening party has become a fixture in the city’s events calendar, where the constantly busy pace of life matches perfectly with the Cole Haan ethos of making versatile footwear and lifestyle accessories that customers can wear from work, to workout, to weekend.
Taking pride an place on the night was Cole Haan’s newly launched Men’s ØriginalGrand 2.0 Oxfords. Introduced by Mohamed Nada – Managing Director of Footwear for Al Yasra Fashion – and worn by several of the attending guests – who vouched for the classic style combined with immense comfort provided by the brand’s revolutionary SKYWEAVE™ Cushioning System. Because, remember, shoes are a man’s secret weapon.
Products are available at Cole Haan stores across UAE and online on Colehaan.ae.