Hermès will be offering a unique interactive experience to Dubai-dwellers this week with the Hermès Carré Club event celebrating the luxury French brand’s wonderful world of silks.
Having made its way around the world in recent years the Carré Club comes to Dubai’s Alserkal Avenue from January 15 to 20, 2021, giving guests an immersive experience that celebrates the history and DNA of the iconic Hermès scarf.
Following its successes in Paris, New York City, Milan, Toronto, Singapore and Los Angeles, the Hermès Carré Club is an interactive installation that presents the Hermès scarf as its centrepiece. Fun and convivial, it offers an opportunity to meet and talk to the artists, both long-standing partners of the house and new talents from all over the world and from different cultures.
Hosted at Concrete, the custom-built event offers a quirky look at the accomplished hands that illustrate the women’s and men’s silk collections, giving guests the ability to discover the Hermès scarf as a piece of fantasy and self-expression, via a celebratory, fast-paced and surprising experience.
Divided into multiple areas, the Carré Studio allows guests to meet the artists and watch them work in real time, including Cyrille Diatkine and his ‘Sketchomaton’.
Hermès Carré Club, January 15 to 20, 2021, Concrete, Alserkal Avenue, Dubai. To book your ticket visit hermes.com/carreclub
Esquire now has a newsletter – sign up to get it sent straight to your inbox.
Want up-to-the-minute entertainment news and features? Just hit ‘Like’ on our Esquire Facebook page and ‘Follow’ on our @esquiremiddleeast Instagram and Twitter account.
