Watch as the The Dubai Mall store turns into a music machine

Dubai‘s luxury department store Galeries Lafayette is transforming its menswear floor into a music destination in April. The Dubai Mall anchor is looking to drive awareness of its new men’s collections via in-store gigs from local favourites: Hamdan Al Abri, Chronicles of Khan and Egyptian singer, Ahmed Hassan.

Alongside pop-up sneaker customisations and complimentary t-shirt printing (when you spend over a certain amount in-store), the store will be hosting gigs April 12 and 19, with meet-and-greets with the music acts available to customers who purchase either a pair of Meters headphones, or a copy of X-Factor Arabia’s Ahmed Hassan album.

On April 12, the local music scene is celebrated with performances by Dubai-based soul band ABRI, and the emerging UAE band Chronicles of Khan, who have garnered a loyal following thanks to their eccentric performances & intelligent songwriting.

The following week, Egyptian singer (and one-fifth of the boy band The Five), Ahmed Hassan will perform at the free-instore gig. He and his band rose to fame as runner-up on the fourth season of The X Factor Arabia. 

For more information visit galerieslafayettedubai.com