It’s not every day that streetwear, sport, and style collide under one roof—but when they do, it’s bound to turn heads. On Saturday, May 3rd, Harvey Nichols Doha marked its 7th anniversary in signature high fashion with a statement-making collaboration alongside Esquire Qatar and British Luxury Streetwear REPRESENT.
Taking place in Doha Festival City, the event welcomed none other than Paul Spencer—CEO of REPRESENT —who flew in for the occasion, alongside special guest Jake Dearden, 247 brand ambassador and elite Red Bull Hyrox athlete.
The guest list read like a who’s who of Qatar’s fashion-forward crowd: national athletes, tastemakers, influencers, and loyal REPRESENT fans all gathered for a night of exclusive drops, bold looks, and unfiltered energy.
Taking over Harvey Nichols Doha, the showcase unveiled REPRESENT’s SS25 collection and the much-loved 247 activewear line—a collection that seamlessly merges elevated streetwear with performance roots, inspired by founder George Heaton’s passion for running and Hyrox. From the refined silhouettes to the Arabic capsule created especially for the region, every detail was curated for the modern man who moves with purpose.
“The partnership between REPRESENT and Harvey Nichols Doha has been incredible for the past 14 seasons,” said Paul Spencer. “It feels fitting to celebrate this milestone here. The energy and support we’ve seen from Qatar really reflects the global momentum the brand is experiencing.”
The night underscored Doha’s growing status as a global player in fashion and culture. On this occasion, Christopher Barton, Director of Asset Management at Doha Festival City, shared: “Doha Festival City is excited to welcome REPRESENT to Qatar for its exclusive launch at Harvey Nichols Doha. As the first ever introduction of this renowned British luxury streetwear brand, this event emphasizes our commitment to providing fashion-forward and trend-savvy individuals with access to sought-after brands and global trends. With this exciting launch, we’re thrilled to offer our community a space where they can express their individuality and stay ahead of the latest fashion movements. We look forward to strengthening our partnerships with leading global brands, further elevating Doha Festival City as the go-to destination for dynamic shopping experiences and world-class retail offerings in Qatar.”
With a buzzing crowd, curated collections, and major streetwear energy, the event proved one thing—Qatar is officially on the map for world-class fashion.
REPRESENT’s hottest drops, from the 247 active range to the SS25 collection, are now available at Harvey Nichols Doha, Doha Festival City.